After a month of launching Nazara Publishing, Nazara Technologies, a gaming firm, has hired around 100 developers and got around 100 applications under its program, according to Nitish Mittersain. Nitish is the founder, CEO, and even the joint managing director of Nazara.
The publishing vertical launched in October decided to help developers in India make game titles, which will be for mobile and PC. Nazara is also planning to close three deals via its publishing vertical, as per Mittersain.
About Gameplay
It was founded in 2000 and has headquarters in Mumbai. The company is the creator and publisher of mobile games. It has offices in Dubai, Africa, Singapore, etc. Also, in 2021, it entered the stock market and became the first Indian company to be listed on Indian bourses.
No wonder they started with mobile gaming but expanded into categories like game development gaming news, children’s games, casual games, etc. In 2018, it acquired Nodwin Gaming, which helps the company boast in esports.
To make amazing games in India
The main idea behind the publishing program is to create made-in-India games. As per Mittersain, India lacks game design and monetizing capabilities despite having a strong base in animation and coding.
Nazara Publishing’s screen process is going to have a game quality evaluation, potential, and gameplay testing, which will be dedicated to gamer panels. As per Nazara Publishing’s site, gaming studios will get the funding to advance games to the final stage.
Apart from capital, the company will help in providing support, guidance, and mentorship to every developer.
Real-money gaming
For a long, Nazara has stayed away from real-money games because of nature. It has always functioned in the grey area, which has been equated to gambling by the government and various authorities. However, real-money gaming will account for 77% of the Indian gaming sector’s revenue in 2022.
But with the recent clarification on various online games such as rummy, Nazara is now confident about stepping into this field.
Managing the Indian market
The Indian gaming market is known to have a value of $3.1 billion. It is going to hit the valuation mark of $7.5 billion by FY8, according to Lumikai’s State of India Gaming FY23 report.
Around 568 million gamers in India in FY23 will see a 12% growth from 507 million in FY22, as per Lumikai. According to Mittersain, India is not a simple market to crack, but if the game is priced reasonably and adopted well, then monetization is not tough.
